개인적으로 오픈 하기 전에 핵심 기능이 동작하는 것을 보았는데, 뛰어난 기능을 구현해 놓은 서비스여서 기대가 컸던 것이 사실이다.
그런데.. 조절비율을 어떻게 사용해야 하는지 모르겠고(실제로 조정해봐도 뭐가 바뀌는 건지 알 수 없고), 색상 선택 기능을 사용할 수 없는 것이 아쉽고, 무엇보다 상품정보가 들어 있지도 않은 스포츠용품 카테고리는 상품정보가 들어온 다음에 오픈해도 되지 않았을까 하는 아쉬움이 남는다.
두 서비스 담당자들과 나누고 싶은 이야기가 있어서 옮겨본다.
1) Grab a toe-hold in one area first.
This is easier said than done for fast-growing companies because many times they feel they are excluding some potential market opportunities, but it is critical to stay focused at this point. DeepDyve is focusing on a specific niche in scientific data. Their brand vision maybe to become the search engine for “serious searchers only.” Some day they could serve all kinds of scholarly researchers and students, but for now they are aiming to become successful in one niche before moving on. Furthermore this specialization allows them to “fly under the radar” as not to awaken the giant beast in the market before they are ready.
2) Make sure your processes (and intellectual property) are truly differentiated.
Is your IP easily replicated by a larger competitor? DeepDyve is focusing on the invisible web, rather than the World-Wide-Web. They also have a proprietary process for aggregating data, which further differentiates them from other search engines and search services. Google has a service called “Google Scholar,” but DeepDyve has even differentiated itself from that service.
3) Put your product benefit in the brand name.
When you hear the name DeepDyve Search Engine you have some semblance what they do. It saves a lot of explaining in your communications. DeepDyve used to be called Infovell. Which is more impactful?
DeepDyve has also built credibility by adding Steve Wozniak to their Board of Directors. Having someone of his stature will help create a buzz in the blogosphere and in the news for some time. Not to mention his background and experience would be a goldmine to a growing company.
지난 3월12일 (주)넥스트서치(www.nextsearch.co.kr) 라는 회사가 3년간 개발해온 차세대 비주얼 검색엔진 <루키>의 기술 발표를 가진다는 얘기를 들었었다. 이날 발표회에서 넥스트서치는 국내 최초로 개발, 상용화 오픈을 앞둔 비주얼 검색쇼핑 사이트 <루키>의 기술 발표 및 고려대 정창덕 교수가 회장으로 있는 한국유비쿼터스 학회와 제휴협약식이 있다고 하였는데, 당일 시간이 안돼서 참석해 보지 못했기에, 실제 어떻게 진행되었는지는 잘 모..
